Bob Reina On The Importance Of Video Marketing

Bob Reina, the CEO of Talk Fusion, an internationally acclaimed video marketing firm has once again posted a guest article on MarTech Advisor. The article, named Video Advertising Trends of 2017, sheds light on the latest video marketing techniques. The report was requested by the top executives of MarTech Advisor.

Speaking on the matter, Bob said that he was grateful to MarTech for giving him a platform and audience to share his knowledge on the matter. He added that the information he provided would enlighten people on the importance of embracing video marketing strategies.

Reina is the mastermind behind the decorated all-inclusive Video Marketing Solutions by Talk Fusion. The software analyses both customer and market trends to come up with marketing strategies that are later sold to business people. The article, aimed at sales and marketing experts, describes the inevitability of incorporating video technology into the marketing strategies of the firm.

Bob stated that he ventured into video marketing because he realized that the market was not flooded at the time. However, in present times, the trend has changed, and more companies are adopting the technology, and video advertising has become the norm.

Additionally, Reina said that he made a return to MarTech to share his expertise on video marketing and why investors should use it. His article has since been read by over a million members who are subscribed to MarTech. Also, Reina has authored similar items for The Huffington Post.

 About Talk Fusion

 Talk Fusion was the pioneer institution to develop a comprehensive video advertising solution. By use of cogent videos, the company’s objective is to assist their consumers in attracting new customers as well as maintain the existing ones.

 Their products are sold to individual customers through a network of affiliates. The company operates in over 140 countries worldwide. New customers are given an option to try out the products for 30 days after which a paid subscription is required.

 The company was inaugurated in 2007 by Bob Reina. Since then it has grown incredibly to become a prominent video marketing solution provider. Moreover, the Corporation also regularly donates a significant amount of money towards philanthropic causes.


Lip Balms, EOS, & The Future of Oral Care

Did you know that lip balm products were some of the popular products on the market today? That’s right! These small sized cylindrical spears serve a much needed purpose especially during the cooler weather months. There are literally hundreds of products to choose from thanks to the hundreds of brands. Unfortunately, this can be frustrating for the consumers as it make things much more difficult when searching for the perfect product that meets your needs. Some of the top brands are Blistex, Burt’s Bees, and Chapstick. These brands have been around for close to a century and they’ve built up a loyal Facebook fan base. There’s a new competitor on the market now days and it’s changing the game one product at a time.

Evolution of Smooth is it’s name and healing chapped lips is it’s game. This New York City based brand is producing some of the very best products in the industry thanks to it’s myriad of benefits. These benefits include being gluten-free, paraben-free, petrolatum-free, as well as phthalate-free. That right there separates EOS lip balm from the competition since most other brands are loaded with each and every one of the harmful ingredients stated above. Evolution of Smooth has another “leg-up” over the competition as it’s up to 95% organic. That’s right! Your lips will thank you after the very first use.

This brand has a wide range of eclectic flavors to choose from as well. Tasty flavors such as lemon drop, medicated tangerine, blueberry potion, sweet vanilla nonsense, watermelon wonderland, sweet tangerine, summer fruit, passion fruit, strawberry sorbet on Target, vanilla bean, raspberry pomegranate, and others. If you’re looking for a more natural approach to handle your oral care needs, Evolution of Smooth is the brand of choice and it will surely deliver each and every time.

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Avi Weisfogel – The Dental Champion

Avi Weisfogel is the founder of Dental Sleep Masters with extended experience in sleep disorders treatment. Avi holds a BA in biology and psychology from Rutgers University and a doctorate in dental sciences from the New York University College of Dentistry. Old Bridge Dental care was his first venture in New Jersey. His 15 years work in Old Bridge had him get community accolades as the best dentist in the area.


In 2014 Avi Weisfogel launched Dental sleep master. This is a sleep apnea treatment program by use of oral appliances. It was discovered that sleep apnea is associated with other serious diseases e.g. stroke, cardiovascular and diabetes despite it been ignored over years. He started working to make bright the light on the seriousness of this disorder. For his campaign Avi Weisfogel has extended his knowledge and experience to fellow dentists through a training and a franchising business program that makes the dentists ready fight the disorder.


Avi Weisfogel has also not forgotten his community and as a payback, he has been involved in many charitable works. Notable is the recent started GoFound Me campaign for operation smile, aimed at helping raise funds to cater for kids who are in need of dental procedures to fix deformities e.g. cleft lip disorder.


Dr. Avi Weisfogel has also taken to the social media platforms to enhance his campaigns globally. This he does through Facebook and Twitter where he post news about his practices and sharing helpful medical facts.


Through his great work it is clear that the world needs many people of such heart and mind as of Avi Weisfogel for a healthy tomorrow.

Stephen Rotella’s Industrious Career as a Financial Technology Guru

Stephen Rotella is the President of StoneCastle Partners LLC and also acts as the National Board Chairman. Steve has more than 30 years practice in strategic financial services that include experience in asset management, retail and internet banking, marketing, managerial development, and corporate operations management.


Rotella is also a philanthropist who has worked with his local community and helped the disadvantaged in the arts. He has previously served on several organizational boards, including The Seattle Foundation, YouthCare, Arts Fund, and BalletMet Columbus. He is also a Jazz sponsor at Lincoln Center.


StoneCastle Insured Cash Sweep, LLC, is a subsidiary of StoneCastle Cash Management, LLC. The former company is an insured deposit technology, and services provider to institutional investors. Recently, it announced its acquisition of Intermedium Financial, LLC. Stone Castle‘s CEO, Stephen Rotella, was pleased with the acquisition, saying that the company had plans to showcase a disruptive and unique force in the insured sweep industry.


Rotella added that InterLINK complements and expands the current tech-driven trade and notably increases their distribution options. He expects to add exceptional value to financial services offered to clients through the channels created by this business deal and Stone Castles’ capability to deliver deposit capacity.


Rotella further noted that StoneCastle could efficiently apply its expertise to brokerage firms, investment advisers, and other financial agents facing challenges in providing client value to make profits and grow assets.


The Professional Background of Stephen Rotella


Stephen Rotella joined StoneCastle Cash Management as its CEO in January 2011. Today, he is based in New York City, New York. He formerly served as the COO and President of WaMu from 2005-2008 and as CEO at J.P. Morgan from 1987 – 2005. He was Vice President of Shearson Lehman Inc. from 1984-1987 in New York.


In 1975, Steve Rotella received his bachelor’s degree in Economics from Stony Brook University. Later, in 1978, he joined Albany SUNY University and graduated with an MBA, specializing in finance and IT. Rotella has also been engaged in several charity courses across New York as well as served as Chairman on various boards. He has served as a council member at Artsfund, the Paper Mill, and Seattle Foundation.


End Citizens United’s Push To End Dark Money In The Elections

End Citizens United is a Political Action Committee formed in March 2015. It is committed to countering Citizens United’s agenda and changing the campaign finance system. Grassroots donors fund the PAC. End Citizens United seeks to rectify the 2010 Supreme Court ruling in Citizens United vs F.E.C. This decision transformed the conduct of American elections. Additionally, it provided special interests groups, including billionaires with the opportunity to spend untraceable and unlimited resources in the elections.

According to End Citizens United, there is need to change this decision to prevent dark money from being used in politics. The PAC plans to show voters, the press, candidates, and elected officials that the citizens are not comfortable with individuals that are seeking to buy the elections. This move is important in creating a broad coalition that will focus on campaign finance reform and persuade lawmakers to take action. End Citizens United’s mission is to fight against big money in politics and do away with the rigged political system by electing supporters of financial reforms. The elected champions are expected to work on overturning the verdict made by the Supreme Court. End Citizens United will achieve its objective by electing pro-reform candidates and using grassroots membership to campaign against the use of such money in politics.

True to its Mission, End Citizens united set out to play a considerable role in 2016’s election by providing millions of dollars to Democratic candidates vying for elective positions. Two months after it was launched, End Citizens United raised $2 million. According to Richard Carbo, its communications director, the PAC’s target for the elections cycle was over $25 million. End Citizens United endorsed 11 democratic candidates, including Colorado’s Sen. Michael Bennet. The entity remains optimistic that through its innovative strategies, it will succeed in overturning the Supreme Court’s ruling.

Carbo asserted that his PAC is different from other PACs that have been focusing on campaign finance reform. End Citizens United addresses the political side of the reform agenda by supporting the election of different Democratic candidates. Through such candidates, the entity is able to initiate reforms by changing the existing laws. It aims to pass the campaign finance reforms at both the local and state level. A section of campaign finance experts has criticized End Citizens United’s objectives. The main reason for this skepticism has been the requirements of passing a constitutional amendment. It requires approval from two-thirds of the House and Senate, and ratification from three-fourths of the states. A policy director at Sunlight Foundation, John Wonderlich, said that the threshold for a constitutional amendment was too high. The process of amending the constitution is also rigorous. This is because since 1922, the country has never passed one constitutional amendment. This information was originally reported on MSNBC.


Tips on Balancing Work and Family Life

Balancing work and family life may be difficult, especially if you have a busy and a hectic career. The pressure may at times seem endless. How well you manage this can make a significant difference to the relationship with your family. Fortunately, establishing a good work-life balance can be rewarding. Susan McGalla has tried to postulate a few tips that can help realize work and family balanced life.

Susan McGalla is an American businesswoman and an executive consultant from Pittsburgh. She is the former CEO of Wet Seal Inc. and former president of American Eagle Outfitters Inc. She began her career at Joseph Horne Company where she worked in several managerial and marketing positions. She later joined American Eagle Outfitters as a divisional merchandise buyer. She worked at the company in several managerial capacities until she was appointed the company’s president.  Check on

Personal life
Susan McGalla was born of a local football coach in East Liverpool, Ohio, and raised by her two brothers. She received her bachelor’s degree in business from Mount Union College. McGalla is married to a wealth manager, Stephen McGalla.

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Make downtime a priority
You need to make downtime a scheduling priority every week. Planning fun as well relaxing activities with your friends and family members is important. You need to do anything interesting to unwind and restore yourself. If you do not get enough time to relax, you won’t be in a position to deal with home and workplace challenges.

Say goodbye to draining activities
If you find yourself engaged in any activity that is pointless, and accomplishes nothing other than draining you, it’s time to leave it.

Seek occasional and tranquility
Downtime is necessary, and the same thing goes for quiet times. You should do anything possible to pamper yourself. Perhaps you need to come home early once in a week. Try a hot bath fifteen minutes before going to bed.

Prioritize physical activity
Physical exercise can be great for mothers having jam-packed life schedules. Workout sessions will help you feel increased control. They will make you boost mental clarity and feel rejuvenated. However, if you wish to reap the benefits of glowing health, signing up for a membership at a gym is advised.

Review all your little tasks
Little tasks can consume significant amount of your precious time. If you’re in charge or errands that waste a lot of your time, try to get others that can take them over. You can purchase groceries online for home delivery other than taking time-consuming trips to the shopping center.

Abandon the idea of perfectionism
Every person has flaws. If you admit this statement, you will be in a position to let go of a major burden. A simple realization can transform your life permanently.

Asses your lifestyle
You should strive to simplify your lifestyle in every way possible. Evaluate you daily endeavors and find out how you can streamline a few aspects of your existence.


Eric Lefkofsky….An Innovative and Inventive Enterpreneur

Eric Lefkofsky was raised in Southfield, Michigan. He sttended the University of Michigan and graduated in 1991 with honors. He received his Juris Doctor in 1993 at the University of Michigan Law School. He owns many corporations and businesses. One is particularly outstanding as it focuses on bettering his community. It is called the Lefkofsy Foundation, which was established in 2006, as a charitable trust. The foundation has a sole purpose of supporting charitable, scientific and educational organizations and causes around the world. The Lefkofsky Foundation has helped to fund well over fifty organizations to date.

Mr. Eric Lefkofsky is the inventor of a concept called “Accelerated Disruption” The definition of this is when business developement is moving at the speed of the next technological advancement. According to Mr. Lefkofsky there are critical startup concepts such as:

1. Promoting an idea in the face of industry and investor resistance.
2. Choosing the right industries to innovate.
3. Understanding the concept of pain in an industry and turning it into a competitive advantage.
4.Getting the best out of your people through smart automation.

These are just a few of the intelligent ideas that Mr. Lefkofsky has on the edge of inventing and incorporating new ideas and putting them into motion.He has started many differnet businesses over the years and here are a few of the ones he started and founded.

1. In February 2005, Lefkofsky and Keywell created a freight logistics company called Echo Global Logistics.
2. In June 2006, Lefkofsky and Keywell founded MediaBank, a media-buying technology company.
3.In January 2007, Lefkofsky co-founded and provided $1,000,000 in funding for
4. In February 2010, Lefkofsky and Keywell announced their new firm called Lightbank with plans to develop new companies in the Chicago area.
5. In August 2013, Lefkofsky became CEO of Groupon.
6 In July 2014, Lefkofsky co-founded Uptake, LLC.
7. In November of 2015, Lefkofsky stepped down as CEO of Groupon and resumed his role as chairman click here.

As the well rounded man that Eric is, he serves as a Trustee of Lurie Children’s Hospital of Chicago. He is also Chairman of the Board of Trustee’s of Chicago’s Steppenwolf Theatre Company.

As is obvious, Eric of website, Eric is a highly intelligent man who brings a lot of brilliance no matter where he goes and what he puts his hands on turns to a perfected success.

Sawyer Howitt Superstar in the Making

Sawyer Howit, 17, is a racquetball player from Portland, Oregon. Howitt is the son of the founder of the Meriwether group. He has performed well in the Boys High School Singles Match God #6. Howitt is considered to be a raquetball star in the making. At noon time on March 11th, Sawyer Howitt participated in raquetball event representing the Oregon High School League. He has a strong affiliation with the Racquetball Club in Portland, Oregon. Thanks to the influence of his father, David, Howitt is a strong competitor who is destined to go far.

The Man Behind Contemporary Constitutional Law Design

In today’s society, we are surrounded by various ethnicity and languages, religions and cultures, preferences and beliefs. In order to embrace these differences and live hand in hand together peacefully, we must challenge our constitutional law to encourage democracy and social justice for all. The design of this law must be mindful to these differences. But how exactly should we be mindful?


This question is one of the major discussions in the book “Constitutional Design for Divided Societies: Integration or Accommodation?” written by Sujit Choudhry. In the book, he mentions two main points of views that exist within the law community as an answer to this question. One of them accommodates and empowers differences by recognizing the people’s rights, which leads to the formation of multinational federalism and other forms of minority rights, such as the right to receive minority language and religious education. The other point of view feels that these practices will further aggravate the division amongst the people, and suggested a different approach such as designing bills of rights under judicial review that protects universal human rights. This provocative debate is scrutinized extensively in the book, which also includes a number of case studies.  Check this on


The author, Sujit Choudhry, is an internationally renowned expert in comparative constitutional law and its design. He started off as a law clerk for the Canadian Supreme Court before making his mark in the academic world. He then went on and became a Professor of Law at New York University and University of Toronto, Canada, before finally joining forces with University of California, Berkeley’s Law department. He also acted as a consultant for the World Bank.


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Professor Sujit Choudhry has published more than ninety articles, books, and reports. Currently, he is one of the editors for International Journal of Constitutional Law and the Constitutional Court Review, and advises for Cambridge Studies in Constitutional Law.  Sujit Choudhry’s other achievements include founding and directing the Center for Constitutional Transitions, where they work together globally with other organizations and think tanks, NGOs, and universities in order to complete thematic research projects that offer evidence-based policy options to law practitioners.


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Ryan Emmons’ Business Is a Success

According to Forbes, the water bottled company Waiakea Hawaiian Volcanic Water grew approximately 4000 percent since it was founded in 2012 by Ryan Emmons.

About five years ago, the then 22-year-old ambitious Emmons had an idea. He wanted to join the beverage game, particularly the bottled water industry. He actually wanted to join the industry since he was a student at the University of Southern California, however, he wanted to do it for more than just the money. Thus, after a lot of planning, Emmons co-founded Waiakea Hawaiian Volcanic Water with his friend Matt Meyer.

It is indeed remarkable how much Waiakea Hawaiian Volcanic Water has grown. According to Forbes, Waiakea springs has an annual growth of more than 160 percent. Emmons’ premium brand also has a worth of around $10 million.

It is said that the beverage company went from selling about 2,000 cases to 120, 000 cases yearly. This company’s radical growth can be attributed to local American distributors, such as Walmart or Whole Foods, signing on rapidly.

Emmons has made a lot of money. However, the innovative businessman cares more about the environment and helping undeserved communities from around the word. In fact, Emmons founded his bottled water company on a triple bottom line platform, which is something unconventional.

Emmons, through Pump Aid, has been helping a lot of people from sub-Saharan Africa. Many communities from this area, for instance, lack access to clean water and live without functional sanitation.

This is why Waiakea Water has donated over 400 million liters of water to people in conditions of extreme poverty. Emmons actually implemented a genuine policy, which is to donate about 600 liters of water for every litter that his company sells.

According to Specialty Food, Waiakea water has attracted people from different parts of the world. This water comes from the Mauna Loa, the biggest volcano in Hawaii. The water is said too to be filtered through more than 13,000 feet of porous lava rack, which explains its deliciousness and mineral content.

Emmons also recently launched new manufacturing facilities in Hawaii. More information about the company can be found online at

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