A Review Of Don Ressler’s Entrepreneurial Career

Don Ressler has had a remarkable success in the competitive world of entrepreneurship. He is the brain behind a series of successful startups like Intelligent Beauty, Techstyle Group and Fabletics. His entrepreneurial journey started with the incorporation of a startup, FitnessHeaven.com, which he later sold to Intermix Media in 2001. At Intermix, he teamed with a young COO, Adam Goldenberg, to create Alena Media, an e-commerce and performance advertising unit of the company. This division became Intermix’s profit center. The two shrewd entrepreneurs left Alena Media after Intermix was acquired by News Corp in 2005. Later, they established Intelligent Beauty, an online skin care and cosmetics shop, which gave rise to DERMSTORE and SENSA.

In 2010, Don Ressler and Adam Goldenberg launched a third subsidiary of Intelligent Beauty, JustFab, which was rebranded to Techstyle Group. Techstyle Group received $33 million funding from Matrix Partners. After being in operation for two years, they managed to woo 6 million members. In their second round of funding, the company raised $76 million. Riding on the success of the first two years, TechStyle Group embarked on an expansion strategy. Their first move was to launch a kids’ fashion brand, FabKids. Later, they acquired an ecommerce company in Europe, The Fab Shoes, which increased their membership base by 500,000 members. Don and Adam partnered with a popular actress, Kate Hudson, to establish Techstyle Group’s third subsidiary, Fabletics. Fabletics is an active wear brand that offers innovative fashion solutions to modern women looking to keep fit in a fashionable manner. Continuing with its expansionary mission, Techstyle Group, acquired ShoeDazzle in 2013 before opening their first offline store.

Fabletics is quickly dominating the active wear industry. This is a testament to Don, Adam and Kate’s unique marketing skills. The brand, which has transformed the shopping experience of a contemporary woman, has achieved tremendous success from its vibrant social media-presence and consumer-oriented approach. Despite of their current success, Fabletics did not escape the normal challenges that are faced by small companies in penetrating any market. For instance, their first order, which was $300,000 inventory, was taken back to the factory. This situation did not kill their dream of merging athletic wear and leisure fashion in superior quality. Even with additional costs and manufacturing demands, Don Ressler and his two partners still offered discounted prices on their products. This strategy attracted an influx of customers. Presently, Fabletics is seeking to expand its products to include the plus sizes. http://perezhilton.com/tag/don_ressler/#.Wbw5M9FryM8

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