Adam Goldenberg’s Journey from an E-commerce hub to Techstyle Fashion Group

Adam Goldenberg is the founder and co-CEO of JustFab, an El-Segundo based Fashion Company. Before co-founding the company with Don Ressler, Adam worked for Intermix Media, the parent company of MySpace. Due to his passion for marketing and technology, together with Don Ressler, he created an e-commerce hub for the company. Later when Intermix Media sold out to News Corp, the two partners started Intelligent Beauty. The company provided distribution services for different beauty and health products. The success of the business motivated them to reach for higher goals and build better ideas.

 

In 2010, Adam Goldenberg and his longtime partner, Don-Ressler entered the fashion market by launching JustFab. Initially, the company specialized in women’s clothing but later diversified to athletic wear, shoes, and men’s attire. The extension led to acquiring of Shoe Dazzle and the creation of Fabletics, a subsidiary that specializes in athletic wear. The uniqueness of the company’s product has won the support of celebrated models including Lee Simmons and Kate Hudson.

 

Succeeding in business requires discipline, open-mindedness and above all, transparency. In an interview with Built in LA, Adam Goldenberg pointed out that being purpose driven and ever learning are some of the factors that have brought them prosperity in business. But he believes that keeping all the members of the team informed on all the changes and challenges the organization faces has played a greater role. Understanding customer preferences and purchasing power is another factor that Adam said saved them from closing down early in the business.

 

To continue surviving in the fast-paced fashion market Adam Goldenberg and his partner takes the time to improve the quality of their products. Though they have invested much capital in marketing their product, Adam says that the high customer retention they enjoy is chiefly because of the superior quality of the personalized products that JustFab offers. Additionally, the company hires only passionate and competent personnel. The co-CEO explains he would rather help a qualified personnel become better than spend resources making an average employee responsible.

 

Recently, Adam Goldenberg and Don Ressler rebranded JustFab to Techstyle Fashion Group to incorporate the plans for the company. Renaming the fashion brand was also a means of recognizing the new status of the company as self-funded no longer in need of venture capital. As Techstyle, the organization has employed a more tech-based approach to product design. Recently, they launched an initiative to create all-inclusive women clothing to celebrate different sizes and shapes.

 

http://www.entrepreneur.wiki/Adam_Goldenberg

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