Banco Bradesco SA, one of the largest banks in Brazil was founded in 1943 by Amador Aguiar. The bank’s first branch was in the small town of Marilia, Sao Paulo, Brazil. The branch serves as the bank’s headquarters. Banco Bradesco has had only two Presidents since its inception in 1943. It enjoys a close-knit leadership, which has enabled the bank to perform exceedingly well throughout its existence.
Banco Bradesco’s leadership
Mr. Lazaro Brandao, stepped down as the bank’s president in 2017 October. Mr. Lazaro stepped down from the bank’s leadership to pave the way for younger and energetic leaders. At the time of exiting from the bank, Mr. Lazaro was 91 years making him one of the oldest presidents in any bank around the world. During his tenure, Lazaro Brandao led Bradesco into a profit-making path for nearly three decades. Mr. Lazaro had served as the president of Bradesco since 1991 when the founder, President Amador Aguiar stepped down due to health issues.
Filling in the leadership gap
No one anticipated Mr. Lazaro’s exit from Bradesco’s leadership. However, when he left, Mr. Lazaro left a gap that needed to be filled. Considering the bank’s position in the market, the only man who could fit into Lazaro’s shoes is the Bradesco’s, now-former CEO, Luiz Carlos Trabuco. After becoming the President of the bank, the CEO’s position was left vacant for several months until recently when the bank held its annual shareholder conference.
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Luiz Carlos Trabuco Cappi’s experience in the banking industry
Luiz Carlos Trabuco served as Bradesco’s CEO for close to one decade after he joined the company’s top executive team in 2009. He has served in Bradesco throughout his career. Luiz Carols joined the bank in 1969 as a bank teller and skilled the ropes of leadership in Brazil’s largest bank. Many people who have worked with Luiz Carlos recognize him for his aggressiveness and dedication to make things work.
Luiz Carlos Trabuco has a clean and excellent track record that is painted with success over the years. While working for the insurance segment of Bradesco, Luiz Carlos managed to grow the market share of the company from 23 percent to 25 percent of the entire insurance market in Brazil. Even more, Luiz Carlos Trabuco Cappi grew the firm’s profits from 26 percent to an outstanding 35 percent in just a few months.
Scaling the ropes of leadership
Luiz Carlos Trabuco Cappi is one of the Bradesco’s employees who has successfully managed to scale the ropes of leadership to the company’s top executive team. Luiz started out as a bank teller in 1969. After working in Banco Bradesco for just two years, Luiz Carlos Trabuco Cappi moved east to the bank’s corporate headquarters where he became the Director of Marketing at the Bank. Luiz Carlos Trabuco Cappi played a crucial role in how the bank reached out to its clients.
Luiz Carlos Trabuco Cappi education background
Luiz Carlos Trabuco Cappi went to the University of Sao Paulo where he graduated with a bachelor’s degree in philosophy. Luiz then went on to study sociology and politics and earned a degree in socio-psychology.
Check more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/noticias/geral,bradesco-anuncia-substituto-de-luiz-trabuco-na-presidencia-do-banco,70002178384