Andy Wirth’s 30 Years in Ski Biz

Andy Wirth has been a prominent figure in the ski resort industry for 30 years. The Squaw Valley Ski Holdings, LLC president and CEO gained entry into ski resort industry through an internship at Steamboat Ski and Resort Corporation.

Andy Wirth who graduated from the University of Colorado accepted a position with the company after his internship, and would remain there for the next 20 years. Intrawest acquired Steamboat in 2006. Soon after Intrawest promoted Andy Wirth to Chief Marketing Officer and Vice President of Sales and Marketing. Learn more about Andy Wirth: https://www.kcrw.com/people/andy-wirth

In 2010 Andy Wirth was named CEO and president of the Squaw Valley Ski Resort in California .

The ownership showed great faith in Wirth’s ability to restore Squaw Valley to its former glory by investing more than 70 million dollars in renovations, upgrades and other improvements at the resort. The investment paid off in spades as customer satisfaction quickly improved.

Andy Wirth was also instrumental in the 2011 merger of Squaw Valley Resort and nearby Alpine Meadows Ski Resort. The two resorts merged to form Squaw Valley Ski Holdings, LLC. As president and CEO of Squaw Valley Ski Holdings Andy Wirth now presides over both resorts.

It was recently announced that Squaw Valley Ski Holdings has reached an agreement with a private landowner that will allow gondola transportation between the two resorts.

Besides his duties at the Squaw Valley/Alpine Meadows Andy Wirth is a trustee on the boards of many community organizations. He was recently elected president and chairman of the Reno-Tahoe Regional Air Service Corporation. The main purpose of RASC is to get more regularly scheduled flight into the Reno-Tahoe Airport.

In October 2013 Andy Wirth survived a near fatal skydiving accident that also put him in danger of losing his right arm. Thankfully, doctors were able to save both his life and his arm. With his usual determination and hard work Wirth was able to return to work and his busy life.