One of the largest lingerie brands in Australia, Honey Birdette, has started a dedicated US e-commerce website. The fast growing company has revealed plans to expand its UK retails store from three to forty before the end of 2018. Over the past 12 months, the company experienced a steady increase in sales by about 374% in its US online sales. This has been achieved due to increased customer satisfaction associated with faster delivery. In its home market, the company has over 55 outlet stores. It is also planning to increase its UK line-up stores to more than 10.
About Honey Birdette
Honey Birdette is the Australia’s first sensuality boutique. The brand was founded at Brisbane by entrepreneur Eloise Monaghan in 2006. The ideas of starting the business first started after Monaghan and Barboza, a former co-founder, visited an adult shop party in search of a present. Based on their encounter and experience in the store, the duo decided to start their shop as they felt women were not served as they should be. The urge to increase confidentiality and privacy for women who want to buy personal attires and products such as lingerie prompted them to start the business.
With more than one mentor along the way, Monaghan has been able to make a world class business. The company has adopted a fast fashion strategy that ensures that the customer has a shorter attention span. Continued innovation is what has made the business to keep growing. The company is today ten years old. Its net profit rose by almost 40 percent to approximately $1.07 million in the year 2015 and a turnover of over 26 million dollars. Honey Birdette always put its customer first and has an exceptional and a well-trained team that fully understands the scope of the business.
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