Upscale lingerie boutique, Honey B irdette, has massive plans in the works to hugely increase its global footprint in Europe as well as its digital fan base in the United States. A recent article announced the company’s plans, which include taking their store count in the United Kingdom from three to forty by the close of 2018.
Honey Birdette is the brainchild of Eloise Monaghan. It was founded after cocktails and conversations with Monaghan’s friends revealed that there was no place to buy the lingerie they wanted in an upscale environment that offered top quality materials and products. Thus, Honey Birdette was born in 2006 and quickly grew from one location in 55 throughout Australia.
The brand is known for their Honeys, who work in the store and create a fun, playful experience for customers, while also educating and informing. Guests sip champagne while they lounge in luxurious décor. The stores offer most everyone one could imagine, including lingerie sets that vary from soft lace outfits to a full BDSM line.
Honey Birdette expanded its global reach into the United Kingdom with the opening of three stores. The announcement of the expansion from three to forty comes as a huge sign of the brand’s success in the United Kingdom market, as well as foretelling of continued growth with physical locations across Europe and beyond.
The additional forty stores are slated to be finished by 2018, with the first opening in Westfield Stratford, Leeds and Newcastle. The announcement also stated that HB was eyeing additional locations in Europe, one could speculate Paris as another essential for their customer base.
Consumers across the pond weren’t disappointed, as Honey Birdette announced the launch of its brand new e-commerce site designed specifically for people in the United States and will provide faster shipping and returns.