Omar Yunes’ path to winning BFW

The Best Franchisee of the World award is the most prestigious attainment in the franchising industry. It honors franchisees that have made tremendous contributions to their brands. It is a lifetime dream for many. In 2015, Omar Yunes won this award in a prestigious festival in Florence in Mexico. A look at his background and struggles leaves no doubt that he deserved it.

Creating a new niche

Omar Yunes is a franchisee of the Japanese food chain, Sushi Itto. Aged 21, he decided to start franchising for the brand in Mexico. He faced two main hurdles during the starting years. First, Japanese and Mexican tastes are two worlds apart. Secondly, there was no significant Japanese food business chain in the country. He had to beat his path.

Through perseverance, hard work and an exceptional entrepreneurial skill, Omar built the network’s brand in the country. By 2015, he not only had business units in Mexico City but in the major cities of Pueblo and Veracruz. The total number of units had risen to 13 which constitute 10% of the network.

Representing the underdog

Mexico’s franchise industry is one of the most developed sectors in the country. However, for years it had only received recognition at regional levels. 2015 edition of the BFW was its maiden participation at the international level. It faced legendary participants such as France, Italy, Portugal, and Brazil. Omar Yunes’ had another limiting hurdle besides its country’s underdog status in the competition. The brand, Sushi Itto too did not share the advantage of international recognition as most of the competing firms. Besides, it is neither a tech firm nor a multibillion fin-tech.

Under these circumstances, only excellence put Omar Yunes above his competition. The key considerations included contributions towards the expansion and development of the brand. A key innovation that made him stand out was the creation of management control boards. These had enhanced performance throughout the network.

Bilateral Achievement

Nevertheless, Omar Yunes represented his country and brand per excellence. By winning the award, Mexico received a significant facelift in the international arena. The achievement also exemplified Sushi Itto’s support and contribution towards excellence and quality through innovation.

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